THE 2-MINUTE RULE FOR JOSEPH PLAZO TECHNOPRENEUR

In 1954, battling Prince Castle salesman Ray Kroc travels to San Bernardino, CA to meet Dick and Mac McDonald at their eponymous cafe after the brothers order eight of his milkshake equipment. Kroc lauds the brothers' success about supper, where Mac and Dick demonstrate the restaurant's origins and results next an entire redesign of the store in 19